• March 9

Simplicity

ArrayQuote

I found a great Paul Rand quote on Jason Santa Maria’s blog the other day:

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

- Pau Rand




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Niki

Hey there! I'm Niki - a graphic designer by day and design blogger by night. When I'm not basking in the warm glow of my computer screen, I enjoy long walks on the beach, squirrels, bananas, and living in Boston.