http://blog.creattica.com/2009/02/kraftre-designs/ News about Creattica! Fri, 06 May 2011 15:17:46 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://blog.creattica.com/2009/02/kraftre-designs/#comment-5035 Andrew Brady Fri, 20 Feb 2009 08:04:56 +0000 http://daily.creattica.com/?p=1887#comment-5035 Completely awful, has anyone honestly done a successful rebrand lately? These corporate companies need to build on their traditions, not completely negate them. Completely awful, has anyone honestly done a successful rebrand lately? These corporate companies need to build on their traditions, not completely negate them.

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4972 btorbo Thu, 19 Feb 2009 08:24:15 +0000 http://daily.creattica.com/?p=1887#comment-4972 This is a move from a clear, concise, visually strong, recognizeable identity to basically just a lack of personality. That's not a strategically strong move in my book. This is a move from a clear, concise, visually strong, recognizeable identity to basically just a lack of personality. That’s not a strategically strong move in my book.

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4967 Christopher Francis O'Donnell Thu, 19 Feb 2009 06:07:32 +0000 http://daily.creattica.com/?p=1887#comment-4967 Shittiest re-branding ever. Period. Even if Kleenex used the silhouette of an old man blowing his nose as a logo, it'd still be way better than this. Shittiest re-branding ever. Period. Even if Kleenex used the silhouette of an old man blowing his nose as a logo, it’d still be way better than this.

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4927 Marie Poulin Wed, 18 Feb 2009 21:15:44 +0000 http://daily.creattica.com/?p=1887#comment-4927 Yikes. Kraft is such a well-known and well-established brand, that I am surprised they felt the need to "differentiate" themselves so drastically... Yikes.
Kraft is such a well-known and well-established brand, that I am surprised they felt the need to “differentiate” themselves so drastically…

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4925 The Dro Wed, 18 Feb 2009 21:04:52 +0000 http://daily.creattica.com/?p=1887#comment-4925 I love the Spooge connotation off to the right. I love the Spooge connotation off to the right.

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4924 Adam Wed, 18 Feb 2009 21:00:27 +0000 http://daily.creattica.com/?p=1887#comment-4924 @Sponagle I can see how it might help if their target is indeed people who don't buy their product... But it seems easy enough to simply push the brand of their chips or whatever more than their major logo--it is only ever very tiny on the corner of boxes anyway. But now it is probably just confusing. I don't really see why such a redesign was necessary... @Sponagle I can see how it might help if their target is indeed people who don’t buy their product… But it seems easy enough to simply push the brand of their chips or whatever more than their major logo–it is only ever very tiny on the corner of boxes anyway. But now it is probably just confusing. I don’t really see why such a redesign was necessary…

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4914 T Wed, 18 Feb 2009 19:16:44 +0000 http://daily.creattica.com/?p=1887#comment-4914 Holy crap. Looks like it was designed by a 1st year graphic design student. Holy crap. Looks like it was designed by a 1st year graphic design student.

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4912 valdezign Wed, 18 Feb 2009 19:10:55 +0000 http://daily.creattica.com/?p=1887#comment-4912 It's a smart re-design. Not saying I like it, but it's smart in that it's moving away from big & heavy, to light & airy, a nod to a change in consciousness about their food (or just the marketing of their food). It’s a smart re-design. Not saying I like it, but it’s smart in that it’s moving away from big & heavy, to light & airy, a nod to a change in consciousness about their food (or just the marketing of their food).

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4911 Benjamin Falk Wed, 18 Feb 2009 19:07:48 +0000 http://daily.creattica.com/?p=1887#comment-4911 That's... unfortunate. Tossing out years of existing brand identity... That’s… unfortunate. Tossing out years of existing brand identity…

]]> http://blog.creattica.com/2009/02/kraftre-designs/#comment-4909 Youssef Sarhan Wed, 18 Feb 2009 19:01:36 +0000 http://daily.creattica.com/?p=1887#comment-4909 oh my... oh my…

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