Book review: Identity 2.0

If you’re looking to start your brand or helping a client increase theirs, you may be interested in Sander Baumann’s book review of Identity 2.0.

Since the startup Total Design managed to create many different new identities for different corporations and became ‘famous’ when they designed the Dutch Yellow pages. In 2000 Total Design changed their name to Total Identity because that is what they stand for. Now they have published a book named ‘identity 2.0’ as follow-up title of the (sold out) book Total design.

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