Comments on: The Republican Party: Re-Branded

By: Matthew Walton

Matthew Walton — Tue, 27 Jan 2009 21:32:00 +0000

Obama as a person wasn’t chosen as President, the brand of Obama was. Sadly, our nation/society has placed so much emphasis on brands and icons that we very seldom look past the façade and get to the information behind it.

The Republican Party will have to adopt some kind of iconic status and brand in order to push ahead in this media driven world; however, these meager attempts are not what it needs.

A symbol of strength and understanding that directs people to the information is needed. The GOP will thrive again, it just needs to polish its image after 6 years of tarnish.

By: Tahir Hemp

Tahir Hemp — Mon, 26 Jan 2009 18:20:37 +0000

A successful re-branding campaign can be run. Here is my creative brief redux for the re-branding of the GOP:

http://www.slideshare.net/tahirhemp/threpublicanpartyrebrandslideshare

By: Dan

Dan — Sun, 18 Jan 2009 06:41:45 +0000

Fellow republican here. I think it’s sad that politics even needs a “brand”. Most of the people I spoke to about the last election couldn’t name policies or anything.

How it works is this: Bush did poorly – we all agree with that. But for most people, if bush = bad & bush = republican, then bad = republican. Not the case.

Now we just need a democrat to do poorly in office for the general public to swing the other way.

By: Jeff

Jeff — Mon, 12 Jan 2009 14:16:40 +0000

It’s gonna take more than a new logo….

By: Ian

Ian — Fri, 09 Jan 2009 01:13:49 +0000

Brandon, you’re not the *only* Republican in the room, and I do agree that it’s going to take much more than a “re-brand” (by which it seems this little exercise limits to a new logo and theme). One way or another, this particular example is surprisingly bad – especially given some of the agencies involved. Bleh.

By: Ryan

Ryan — Thu, 08 Jan 2009 21:12:06 +0000

Don’t worry Brandon, you’re not the only Republican in the room. :) Great points.

By: Brandon Cox

Brandon Cox — Wed, 07 Jan 2009 16:37:58 +0000

I think I’ll end up being one of the only Republicans in the room, but I do think there is hope for the party yet. I mean it was Democrats who once supported slavery and a Republican who freed them, right? We can turn things around.

As much as I think the party needs re-branding, I also think that re-branding sometimes illustrates the problem. We assume that people will think of us exactly what we tell them to think of us. But a brand story has to include the perceptions people have that they have formed without our input. These are the perceptions Republicans need to be taking notice of – what messages are being sent regardless of the party’s logo or platform.

And the biggest factor in re-branding the party – find out what Ann Coulter would do and do the EXACT opposite!!

By: Pete

Pete — Wed, 07 Jan 2009 16:36:31 +0000

Bush isa Neocon RiNO not a true Republican or even a conservative at all.

Lets not forget at the start of his office (reign?) he was only marginally less popular than Obama is now. Tho you may not realize that because you may not have supported him.

The 2000 race was a big deal at the time and both choices were popular with their select group and it’s not like Obama won with a 90% popular vote. The people who vote Republican generally do it out of ideals not because of the knob on the ticket. Most conservative I know loathed McCain but he was on the ticket because the two good choices split the vote.

2016 will show us a much different Obama than 2008 has. I expect the shine will wear off as it virtually always does. Expect more war, more deficits, no major health care improvements (Dems have been promising that since WWII and have had ample opportunity) and further erosion of freedom especially since Obama has already stated his willingness to trade our freedoms for state power and “security”.

These “re brands” are not re brands they’re childish attempts at best and not serious. What a lame post.

By: Kenny G. Villacorta

Kenny G. Villacorta — Wed, 07 Jan 2009 16:31:09 +0000

I like the blue and red line that makes up the elephant, but the upper messages that says smaller government, bigger contribution has to go. Smaller government? come on, you have to be really naive to believe that. I’m neither republican or democrat by the way.

By: Vin Thomas

Vin Thomas — Wed, 07 Jan 2009 15:59:13 +0000

I like the first in the series, but the others looked sort of blah. Then again, I like bold simple designs.