• January 4

The Best/Worst Rebranding of 2008

Array2008 best worst rebranding

Brand New has a great roundup of the best and worst rebranding of 2008. Go figure the Pepsi rebranding is on the worst list :)




Comments

  1. Micah January 4th

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    Yeah, the OKC Thunder was on there as well, which I posted about here: http://www.show-ket.com/articles/okc-thunder-makes-worlds-worst-logo-list


  2. Brandon January 5th

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    Yeah Pepsi’s so called “new” logo is no different from the last in my eyes. They are most likely afraid to make big change in the logo so they just did this instead. Either way it wasn’t worth the new branding at all. -5 Karma to Pepsi. :(


  3. Adam January 6th

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    Yeah, I don’t understand why the poo-pooing of the Pepsi logo–a nice bit of design evolution there. Not that the previous logo was bad (it was quite good), but I think it is good to change things up slightly over time. What makes the logo is the font that pepsi is written in after it.


  4. Mohammad Altstatt November 8th

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    “As a Beginner, I am always searching online for articles or blog posts that may enable me. Say thanks to you”

    ———————
    Vienna


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Niki

Hey there! I'm Niki - a graphic designer by day and design blogger by night. When I'm not basking in the warm glow of my computer screen, I enjoy long walks on the beach, squirrels, bananas, and living in Boston.