Unbranded Branding

ArrayQuarter Pounder Unbranded

McDonalds has opened up a few ‘unbranded’ Quarter Pounder stores in Tokyo. Its this the branding trend of the future? Makes me think of the generic ‘beer’ cans that you see in movies. What do you guys think? Good or bad move by Micky D’s? Check out the flash site (in japanese).

Via Core77



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Niki

Hey there! I'm Niki - a graphic designer by day and design blogger by night. When I'm not basking in the warm glow of my computer screen, I enjoy long walks on the beach, squirrels, bananas, and living in Boston.